“Fresh start servers” are designed to give players a chance to sample MMOs when they were—you guessed it—fresh and new and not overcrowded and overrun by max-level players and all their stuff. Blizzard, for instance, announced earlier this year that World of Warcraft Classic’s Wrath of the Lich King expansion would launch with fresh servers (opens in new tab), where all players would start with new characters at level 1. Starting in November, players of Amazon’s New World will have the same opportunity when Fresh Start Worlds for that game go live.
