It’s now official, and irrefutable: Lego is no longer just for children. This has always been the case, of course, but in recent years the company itself has started to embrace this fact. First there was ‘Creator Expert’, a line of larger, more complicated and expensive sets. Then came adult-driven packaging, signaled by sleek black boxes and a marketing campaign that gleefully declares ‘Adults Welcome’. Like a lot of the best kids’ toys, Lego is for kids first – but is perfectly good for adults, too.
